RTL Deutschland Launches All-Inclusive Entertainment Package

In August 2023, RTL Deutschland launched Germany’s first multimedia app, RTL+, which offers video, music, podcast, audiobook and magazine content in one app. With more than 55,000 program hours of video and TV entertainment, more than 120 million music titles, over 100,000 audiobooks and radio plays from top publishers and authors, several thousand podcast formats and around 200 successful in-house productions, RTL+ is the leading German entertainment offering in the streaming market. The most-watched programs in 2023 included original reality shows such as “Das Sommerhaus der Stars” (“The Summer House of Stars”) and “Temptation Island” as well as fictional series such as “Sisi” and “Neue Geschichten vom Pumuckl” (“New Tales of Pumuckl”). The year’s most popular documentaries included “Sterben für Anfänger” (“Dying for Beginners”) and “Zverev – Der Unvollendete” (“Zverev – The Unfinished”). The soccer match between AS Monaco and Bayer Leverkusen was also a major audience magnet for RTL+ in 2023.
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4.9 M
subscribers on
RTL+ in Germany

NFL Reaches More People on RTL than Ever before on German TV

RTL Deutschland and the US National Football League (NFL) exceeded all expectations in their first year together, with numerous top ratings. By investing heavily in cross-media offerings with new TV magazine shows, audio offers, and streaming content, the US professional league reached more people in Germany than ever before. The games were particularly successful with young audiences: RTL did especially well among young male viewers (aged 14 to 29), scoring a total market share of 23.0 percent for kick-off at 10 p.m., thus reaching an important target group for marketing on linear TV. After 18 weeks of the regular NFL season, RTL had exceeded the average of the previous year’s season both in terms of overall reach and all of the advertisers’ preferred demographics.
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RTL Deutschland Presents Pumuckl with AI-Generated Original Voice

Artificial intelligence was a key driver for RTL Group’s innovative projects in 2023. AI was even used extensively and prominently for the first time in the production of a new series. Pumuckl, the impish children’s character, returned to the screen, and with him the voice of Hans Clarin, who actually died in 2005. Using AI, the voice of actor and cabaret artist Maximilian Schafroth was transformed into the unmistakable voice of Pumuckl as performed by Hans Clarin. The innovative dubbing was carried out in consultation with Hans Clarin’s family. Even family members had difficulties discerning the difference to the original. For the red-haired goblin’s old and new fans, RTL+ exclusively made both voice versions available for streaming.
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Pumuckl returns
with AI voice
after more than
30 years

RTL Deutschland and Sky Deutschland Agree on Strategic Content Partnership

In December, Sky Deutschland and RTL Deutschland announced a strategic two-year content partnership. The innovative partnership, unprecedented in the German TV market, is designed to offer both Sky and RTL viewers greater added value through the exchange of content. Besides Sky’s top-class fiction formats such as “Der Pass” (“Pagan Peak”) and “Das Boot” (“The Boat”), the agreement includes the sublicensing of Formula 1 races for RTL Deutschland and UEFA Europa League and UEFA Europa Conference League matches for Sky Deutschland. It also covers further highlights rights and Sky fiction blockbusters.
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Stern Is Germany’s Most Widely Read Magazine

Successfully told stories that become the talk of Germany: Stern was the big winner in the latest “ma Pressemedien” 2024 reach analysis published by Arbeitsgemeinschaft Media-Analyse e.V. (agma). With 3.88 million readers, the magazine was clearly ahead of Spiegel (3.60 million) and Focus (3.11 million), making it, once again, the biggest over-the-counter consumer magazine. Its expansion progressed apace in the digital realm as well. By 2025, around 80 million euros are to be invested in RTL Deutschland’s reorganized publishing business with the core brands Stern, Geo, Brigitte and Gala, of which 30 million euros alone will be invested in the expansion of Stern+’s paid content offering. To mark its 75th anniversary, Stern published a compilation of pictures looking back over the past 75 years and a special anniversary edition in September.
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3.88 M
Stern readers
in 2023
The format sold in
TV markets

“De Verraders” Celebrates Success in More and More Countries

The TV show format “De Verraders” (“The Traitors”), co-developed by RTL Nederland, celebrated international success: Since its launch in the Netherlands in 2021 and winning a Rose d’Or in the “Reality and Factual Entertainment” category in 2022, “De Verraders” has been sold in 25 countries. After notable successes in the United States, the United Kingdon, France, New Zealand, Spain, Norway, Australia, Belgium and Germany, in 2023 viewers in Denmark and Finland were also treated to the psychological strategy game – produced in Finland by Fremantle. And in Hungary, too, the exciting game of reality and appearances also premiered for the first time in 2023 as “Az Árulók – Gyilkosság a kastélyban” (“Traitors – Murder in the Castle”).
Dutch trailer German trailer French trailer Hungarian trailer

Groupe M6 Secures Attractive Sports Rights

In France, Groupe M6 secured a number of attractive sports rights in 2023, including live matches from the Women’s World Cup, the Rugby World Cup in France and the NFL. In 2024, Groupe M6 will share the free-to-air TV rights for 25 matches of UEFA Euro 2024 with TF1 and will broadcast 13 of these matches, including the final. In 2023, viewers were treated to innovative formats: In addition to the premiere of “Destination X” on M6, a new adventure reality format originally from Belgium, Groupe M6 introduced a digital interactive platform on 6play.fr and in the 6play app to give viewers a way to actively participate in the adventure.
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