One of the ways RTL News in Germany uses AI technologies is to develop synthetic voices that can transform a given text into natural-sounding speech. Groupe M6 in France is taking the opposite approach, using artificial intelligence to convert audio content into editable text for its radio stations. And Fremantle uses AI to upscale video formats from the 1970s and 1980s to modern-day resolutions by interpolating the pixels. Fremantle also uses AI tools to generate graphics, e.g., to present creative ideas graphically.

User data and sophisticated analysis methods enable Penguin Random House publishers to give their readers individual book recommendations. These personalized marketing measures are supplemented by text modules and images created using artificial intelligence. Cover art for new books can also sometimes be generated with AI support. Text-to-voice algorithms are being experimentally tested for the preparation of short audiobooks, corrections to existing recordings and various marketing campaigns. In every consideration of its potential AI outreach, Penguin Random House is committed to vigorously safeguarding the copyrights and intellectual property of its authors and agents.

BMG already employs or is testing AI tools for more than 20 different functions across the company, from improving the tagging and searchability of its vast catalog to assisting with the matching of royalties with clients and cleaning up old recordings. Increasingly, Generative AI is adding new possibilities to the creation and marketing of new music, marrying human artistry with cutting-edge technology.

Bertelsmann Education Group uses artificial intelligence in a wide variety of ways. For example, Relias in the United States uses AI to develop recommendations of suitable e-learning courses for healthcare workers, e.g., when regulations in the care sector have changed. AI also provides learners with offers tailored to their needs. In Brazil, Afya is working on creating an AI-powered, personal chatbot that can give doctors advice on a diagnosis or medication via text or voice.

Companies in the Arvato Group and Bertelsmann Marketing Services are strengthening the use of artificial intelligence in their respective areas of activity. At Arvato, AI is increasingly used to support logistics processes, e.g., in the form of AI-controlled robotics and autonomous vehicles, as well as AI-optimized processes for warehouse management and supply-chain route optimization. In the financial services sector, Riverty uses large language models to better understand the background to consumer email inquiries, and to respond more efficiently and in a more targeted manner using “human-like” communication techniques. The IT services provider Arvato Systems offers its data centers to other companies so that they can host their own AI models autonomously, i.e., according to their own standards and independently of large providers of proprietary models. Bertelsmann Marketing Services has developed an AI-based marketing platform specifically for small and medium-sized companies that provides them with customized, AI-generated and curated marketing materials such as websites, newsletters and social media content.